Here are some points to consider, to help you (a LGBTQ+ inclusive wedding supplier) improve your chances of attracting clients to your profiles on the directory:
1. Enhance Your Profile Imagery
Consider updating your profile images to be more eye-catching and reflective of your brand and services.
High-quality, professional images can make a significant difference in attracting potential clients and showcasing the quality of your work.
The directory is FULL of incredible photographers, why not use it to find a photographer near you and set up a Branding Shoot.
2. Optimise Your Profile
Review your profile description and ensure it effectively communicates your unique selling points, services offered, and what sets you apart from competitors.
Use clear, concise language and highlight any specialisations, unique offerings, or accolades to capture the attention of potential clients.
3. Compelling Profile Description (the short blurb)
Craft a short but impactful profile sentence that succinctly highlights your unique selling points and services.
Use compelling language to showcase your expertise, specialisation, or any unique aspects of your business that set you apart from competitors.
Here are some examples of suppliers who do 2 + 3 really well and ultimately get great profile views (click the picture to view their profile)
4. Utilise Keywords
Incorporate relevant keywords in your profile sentence that potential clients might use when searching for services like yours.
Keywords can help your profile appear in search results and increase the likelihood of clients clicking through to learn more about your offerings.
5. Provide a Call-to-Action
Include a subtle call-to-action in your profile sentence to encourage potential clients to click into your profile.
Phrases like "Discover more," "Learn about our services," or "Explore our offerings" can prompt clients to click through for more information.
6. Engage with the LGBTQ+ Community
Actively engage with the LGBTQ+ community through social media, forums, and events to increase visibility and build rapport.
Show your support for LGBTQ+ causes and initiatives to demonstrate your commitment to inclusivity and diversity, which can resonate with potential clients seeking inclusive wedding suppliers.
7. Engage with the Rebel Love Directory's socials
When we offer the opportunity for extra exposure such as Supplier Spotlight Reels, be all over it! This will give you extra exposure to the audiences that you want to work with.
Share the directory's posts, show that you are as active in your allyship as you say you are and share the content that you think will help educate people about the LGBTQ+ community
CREATE shareable content that helps educate and shout about the community and tag the directory in these posts, we are likely to share if its helpful information
By implementing these suggestions, you can enhance your profile's appeal and increase your chances of attracting clients to your services on the directory. Remember to regularly review and update your profile to ensure it remains relevant and compelling to potential clients. We're happy to edit and amend your profile as and when you need us to - just drop us an email with the amendments!
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